Spry Fox Networks (UK), a leading provider of Telco API solutions, and Centillion.ai, an innovative provider of AI-powered data solutions, are excited to announce a groundbreaking partnership. This collaboration aims to bridge telco capabilities using Network APIs to address critical challenges in the AdTech industry – namely, safeguarding consumer privacy and consent, enhancing returns for media dollars invested by brands, tackling ad-fraud and generating new revenue opportunities for mobile operators.

Transforming AdTech Through AI and Telco Innovation

The partnership will combine Spry Fox Networks' Telco API expertise with Centillion.ai's advanced AI-driven data analysis capabilities. Together, they will develop privacy-preserving solutions derived from an unprecedented pseudonymized fusion of individual consumer data available to telecom operators and the deterministic user graphs of adtech. This will directly address targeting, privacy/consent and fraud bedeviling programmatic advertising.

Key Initiatives of the Partnership

- Real-Time Campaign Optimization: Integrating Network APIs with Centillion.ai's AI capabilities to enable dynamic, data-driven adjustments to advertising strategies.

- Privacy-Centric Solutions: Developing innovative approaches that balance effective advertising with stringent data privacy standards, aligning with Centillion.ai's commitment to responsible data use.

- Tackling ad-tech fraud to ensure publishers get the best ROI

- Advanced Customer Segmentation: Leveraging AI to create more precise and effective audience targeting strategies for AdTech applications.

- AI-Powered Data Enrichment: Utilizing Centillion.ai's expertise in data analysis to provide advertisers with deeper, more actionable insights from telco data.


"We are thrilled to partner with Centillion.ai," said Parichaya Shrivastava, Co-founder at Spry Fox Networks. "Their AI-driven approach to data analysis perfectly complements our telco expertise – and unlocks the exciting potential of applying telecom data to better protect consumer privacy and address the evolving needs of the AdTech industry in a novel, deterministic fashion."

“Telco 4G/5G networks generate amazingly granular consumer data. Telecom operators have been closely guarded due to legitimate privacy and consent concerns,” said Venezia. “Joining forces With Spry Fox Networks allows us to use our AI capabilities to address privacy/consent, ad fraud and measurement, with effective ad targeting and relevancy far beyond current cookie-based solutions.”

"Our shared vision of empowering businesses through data-driven insights will lead to groundbreaking advancements in AdTech." The partnership's first joint initiative is set to launch in early 2025, with plans for continuous innovation throughout the year. For more information about this partnership and upcoming innovations, please visit www.spryfoxnetworks.com or contact Centillion.ai at https://www.centillion.ai.

About Spry Fox Networks:
Spry Fox Networks (SFN) excels in delivering comprehensive wireless network solutions, with a particular emphasis on Network APIs that leverage the GSMA Open Gateway framework to empower Mobile Network Operators (MNOs) and Mobile Virtual Network Operators (MVNOs) to effectively monetize their networks.

SFN's innovative and agile Telco API solution solves challenges across multiple business verticals such as fintech, ad-tech, media & broadcasting and automotive.

About Centillion.ai:
Centillion.ai is at the forefront of AI-driven data solutions, dedicated to helping businesses harness the power of their data. With a focus on creating easy-to-understand, robust, and insightful data solutions, Centillion.ai is committed to transforming how businesses leverage their knowledge through groundbreaking artificial intelligence. Learn more at Centillion.ai about how they transform data into meaningful insights.